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All businesses, especially those that are just getting started, require investors. Some investors may be satisfied with simply providing funds, while others will want greater control over how their money is spent and what kind of return, they will receive.

This article stems from decades of pitch deck consulting. It deconstructs what investors look for in a pitch deck so you can go into your pitch meetings knowing you’ve covered all of your bases and done your homework.

Your service or product. After establishing the issues that your consumers are facing, the next few slides are all about YOU. First…

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