If you’re trying to raise funds for your business, an impressive pitch presentation is an essential part of your fundraising toolkit. A great startup pitch deck piques the interest of potential investors and engages them in a discussion about your business, hopefully leading to an investment.
We’ll bring you the formula for what you should put in your own investor deck in this post.
Allow us to walk you through these steps.
The Issue (Problem): Stage 1
The first stage of your investor pitch should provide a description of the problem that your company, product, and/or services are attempting to solve. You may use one or two slides to illustrate the demand gap to investors.
Finding a solution: Stage 2
This slide can be just as succinct as your problem-solving slides. If at all necessary, keep this section to no more than two slides.
There should be a concise and persuasive case for why your solution would be effective. Have a brief overview of your solution’s scalability so investors can see how their money can quickly drive your company to a point where it can generate a high return on investment.
Market: Stage 3
The third stage of your pitch deck should clearly define the market in which your company will compete. If the overall market is less than $1 billion, investors will believe your company would only take a small portion of it. This will deter them from investing.
Most investors want to know if their return on investment will increase by as much as tenfold over the next five to seven years. You can’t, and shouldn’t, exaggerate what’s going on in the sector.
Product: Stage 4
You’ll demonstrate and describe the product/service at this point so that potential investors will see how it works and how it will appeal to customers.
Here’s where you’ll want to use your market research. Include any quotations from people the marketing team has spoken with about their opinions on your current or future goods.
Traction: Stage 5
Investors want to see figures, no matter how good the pitch is. Show your business’s growth every month or quarter during the momentum stage of your pitch deck. Use a common metric like sales or units sold as a starting point.
Work team: Stage 6
Stage 6 is where you should start if you want to learn how to make a pitch deck. One of the most critical sections of your pitch deck is the team area. A good business plan is important, but if an investor doesn’t trust the people who will carry it out, they will not invest.
Competition: Stage 7
The majority of startup founders believe their concept is entirely unique. Regrettably, this is not always true. The majority of ideas are being developed by rivals right now.
This section’s slide should include competitor detail. Do it in a good light, however. To demonstrate the importance of your business, show how much money your investors have put in.
Financials: Stage 8
This is where you summarize your company results forecasts. Angel investors want to see forecasts for at least the next three years, though some will request a five-year forecast.
The Amount Being Raised: Stage 9
The final slide should include a rundown of how much money you need to achieve your goals. Instead of using the total number, we advise entrepreneurs to use a selection.
Since they are such an easy way to create the best pitch deck possible, these stages have become a sample pitch deck template that many websites and business leaders. So, you too can grab your investors this time.
Voila! You’re all equipped for your pitch deck preparation.