Top 15 Trends in Digital Marketing Agency Strategy in 2021
Following digital marketing trends, is always vital for the growth of a Digital Marketing Agency. Ideally, an agency does deep research about the market initially and keeps itself updated with the on-ongoing market trends. It also allows the agency to stay ahead in the competition of their respective markets and work towards productive results. The agencies need to understand the importance of trending both the simple and complex strategies to have a clear marketing strategy for their company. Agencies need to understand the trending marketing practices such as micro-influencer marketing, state of digital marketing, automation, and such. It is very important to see the forecast of market trends in 2021 and identify the best marketing practices that are trending this year. Let us see the top 15 trends in Digital Marketing Agency strategies for the year 2021
1. Extended Digital Transformation — The process of digital transformation continues to get extended this year, and so far, companies are continuing to depend on digital technology for their operations.
2. Ineffective Digital ads — The advent of digital ads have gone ineffective, due to the repetitive exposure to the digital world. At this stage, outside advertising might once again get rebooted, once people get back to normal lives.
3. Automation — As the situations around the world are getting slightly near to normal, and with budgets in place, we can see adoption in automation in marketing operations for efficiency and better results.
4. Meaningful Marketing — There is a shift of understanding among the larger audience about marketing ads. There is increased focus and need for meaningful content, companies are considering designing the ads accordingly
5. Programmatic Advertising — Programmatic advertising is always a strategy on the rise, If you are an agency having a preference for paid advertising, then programmatic advertising is the best choice for specific marketing strategies.
6. Social Selling on Linkedin — Surprisingly, Linkedin can act as a source for high-quality contacts. Many people underestimate the power of Linkedin, as most of the powerful decision-makers are in 2020 and 2021 are in this professional networking platform.
7. Bigger Influence Marketing — Influencer marketing is going to gain more attention and importance in the year 2021. All you need to do is collaborate with the right influencer and increase the level of your company brand.
8. The End of Cookies — Cookies were key for many marketing strategies so far, but as Google Chrome is going to put a full stop to cookies, alternative mechanisms are to be followed. Many companies have started their alternative mechanisms including Facebook and Apple.
9. Effectiveness of Direct Mail — Looks like, 2020 has triggered people to spend more time at home and their businesses and follow traditional methods. The usage of direct mail has increased by multiple folds and we can anticipate increased prevalence for ads through direct mails.
10. Brand Advocates — One more thing, agencies should have a look at is about building brand advocates. This is the most affordable marketing strategy that can become a trend in Digital Marketing Agency in 2021
11. Social Media Alternatives — There is already a small revolution to find alternatives for social media platforms, due to some kind of resistance against Facebook already. This is an opportunity for many companies to address this and help them in marketing strategy in 2021
12. Instagram Reels — It has been a major trend for quite some time and it shows how important an algorithm it has with the Reels being placed at the centre of the app. Reels are seen by many people and have the potential to reach most of your followers and get more engagement than ever.
13. Short Videos in Trend — Short videos trend is on the rise which was initially started by Tik Tok and then carried by Instagram. Short video trends cannot be taken easily, as they potentially make your product reach many people within a short time and get the much-needed exposure.
14. Live Streaming Strategies — The year 2020 has discovered the emergence of many influencers in the form of musicians, gamers, and many more through live streaming. 2021 is expected to be the year for live streamers and it can serve a great purpose for marketing.
15. The Rise of E-commerce — As expected every year, E-commerce is having its own pace of growth. Particularly the year 2020 has been very exponential and it is continuing to do the same in 2021. Many companies, individuals, are opting for an E-commerce route to deliver their products and services without having their customers step out of the home.
